Thursday, March 3, 2011

Direct Mail Piece

These are my thumbs for the direct mail piece project.

This is the front of the design that I chose for my final draft of the project.

This is the back of the design that I chose for my final draft of the project.




My assignment was to make a variable data direct mail piece. I'm promoting a coupon for an online clothing company. My two demagraphics are girls and boys. I am promoting a discount to a clothing store. The two fronts are in full color, while the backs are just black and white. The front and back both have partial bleed. The piece is five inches by seven inches.The pictures are the only thing that changes between my two demagraphics. My friend Kacy Driggers did the photography and she gave me the rights to use these photos for the assignment.